Farm Ready. Town Ready. Caviar Ready.
Our heritage clothing range has you covered to glide through the day with relaxed sophistication. Versatile and comfortable, our pieces take you from milking at dawn, to rugby at noon, to sunset dining with a G&T in hand.
With detailed workmanship and natural fibres, our ethically-made garments stand the test of time, and the test of passing trends.
Meet Penny
Dreamt up by a rural mum in the heart of Mackenzie Country NZ, Hide & Seek Clothing all started when Penny couldn’t find something she’d had while roaming the farm as a child: high-quality, durable clothing that looked good.

They're iconic for a reason.
Most-loved, best-selling, each style is accented with a Hide & Seek unique design feature.